Influencer marketing involves working with people who are influential in social networks and can convey the brand message to their audience in a natural way. The correct choice of influencers, transparency in cooperation and creation of authentic and attractive content are important points in this type of advertising.
Perhaps the most important advantage of online advertising is that you can measure everything; So, whenever you feel that you have not chosen the right channel or that the ad text is problematic, you modify the campaign.
On the other hand, when you install your ad on the billboard, you’re done! The cost of changing it is so high that you have no choice but to accept failure.