Telemarketing is an advertising technique used by companies to contact potential customers and talk to them about selling their products and services over the phone. Traditionally, this work is done over the phone, but with the advancement of technology, today video conferencing is also used in this field, especially in advanced organizational purchases, this is more tangible.
To answer what telemarketing is, we use an example. One of the most famous examples of telemarketing is cold calling. A cold call is a call that a company makes for the first time with a customer to sell its product or service. However, this technique has other uses, including lead generation, event confirmation, post-sales follow-up, or customer satisfaction evaluation.